LoopedIn

Visualizing Sustainability through Custom Illustrations

Scope
Illustration

LoopedIn is a Singapore-based startup revolutionizing sustainability in the F&B industry with its innovative closed-loop system for reusable containers.  Their mission is to reduce waste by providing businesses with a convenient and eco-friendly alternative to single-use packaging.  

To effectively communicate this innovative approach and appeal to a new generation of environmentally conscious businesses, LoopedIn sought engaging visuals that would capture the essence of their brand and resonate with their target audience.

WHY WE DO THIS

This project allowed us to leverage the power of visual communication to promote a more sustainable future.

The Process

We developed a series of modern and stylish illustrations that visually narrate the LoopedIn story.  These illustrations break down the closed-loop system into key stages:

  • The Loop Begins:  Showcasing businesses utilizing LoopedIn's reusable containers for their food and beverage offerings.
  • Collection and Sorting:  Illustrating the efficient collection process and the meticulous sorting of containers for processing.
  • Cleaning and Sanitizing:  Highlighting the rigorous hygiene standards employed to ensure the containers are safe for reuse.
  • Back in Action:  Depicting the seamless reintroduction of the cleaned and sanitized containers back into circulation.

By visually representing this cyclical process, the illustrations effectively communicate the core value proposition of LoopedIn – reducing waste and promoting a circular economy.  The illustrations were placed on the LoopedIn website, enhancing user understanding and reinforcing the brand's commitment to sustainability.

WHAT THEY SAID

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Sanctuary Design is a studio where social impact meets artistry. We partner with nonprofits and compassionate brands, using design to create beauty and foster meaningful change in the world and the communities we cherish.
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