Workforce Singapore

From Complexity into Clarity

Scope
Information Design
Copywriting
Illustration

In today's digital age, we're constantly bombarded with information. This makes it challenging for individuals to navigate the complexities of career development and skills upgrading.

Recognizing this, the Singapore Workforce Development Agency (WDA) sought to promote their Workforce Skills Qualifications (WSQ) program with a focus on clarity and accessibility.  They needed a tangible resource to distribute at roadshows and workshops, ensuring that individuals, including those less digitally inclined, could easily understand the benefits of WSQ certification and the diverse range of courses available.

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WHY WE LOVE THIS

The marriage of concise copywriting and accessible design can transform complex information into clear and engaging resources, empowering our audience with knowledge to make informed decisions and pursue their goals with confidence.

Our challenge was twofold

Cut Through the Noise:  In a world of information overload, we needed to present the WSQ framework and its Environmental Cleaning qualification pathways in a way that was clear, concise, and engaging.  With over 50 courses detailed in each booklet, distilling complex information and presenting it in a digestible format was crucial.

Cater to Diverse Needs:  Our audience was diverse, ranging from seasoned professionals to those new to the workforce, each with varying levels of digital literacy and learning styles.  We needed to design a guide book that catered to these multiple needs, ensuring accessibility and comprehension for all.

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Solution

We developed a series of WSQ guide books tailored to specific industries, with a core focus on clarity and accessibility:

  • Visual Hierarchy:  We employed a clear visual hierarchy with distinct sections, headings, and bullet points to guide readers through the information.
  • Concise & Accessible Language:  We used concise and straightforward language, avoiding jargon and technical terms, to ensure easy comprehension.
  • Engaging Visuals:  Comics and infographics were integrated to explain key details, processes, and career pathways, enhancing understanding and catering to visual learners.
  • Industry-Specific Design:  Each cover featured bold visuals instantly identifiable to the respective industry, allowing for quick and easy recognition.

Process

We began by thoroughly reviewing the existing WSQ materials and conducting a content audit.  This involved identifying key information, streamlining content, and defining clear learning objectives for each guide book. To understand the needs and preferences of our diverse audience, we conducted user research and developed user personas. This helped us tailor the design and language to resonate with different segments of the target audience.

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We mapped out the information architecture and created wireframes to establish a clear and logical flow of information. This ensured that readers could easily navigate the guide books and find the information they needed. We also explored various visual styles and created prototypes to test different layout options, typography choices, and visual elements. This iterative process allowed us to refine the design and ensure optimal readability and engagement.

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Impact

Over 300 copies of the WSQ guide books were printed and distributed.  These booklets served as valuable resources for individuals exploring upskilling and career development opportunities through the WSQ program.

  • Increased Awareness:  The guide books played a key role in raising awareness of WSQ certifications and the diverse range of courses available.
  • Improved Understanding:  The accessible design and engaging visuals helped individuals, regardless of their digital literacy, easily understand the benefits and pathways within the WSQ framework.
  • Tangible Takeaway:  The physical format provided a lasting resource that individuals could refer to after attending WDA events, supporting their decision-making process.

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Learning Together

This project reinforced the importance of clear and accessible design, especially when communicating complex information to a diverse audience. We learned the value of concise copywriting, impactful visuals, and a user-friendly layout in creating engaging and informative materials. The positive feedback on the guide books highlighted the effectiveness of our approach in empowering individuals to make informed decisions about their skills development journey.  This experience further solidified our commitment to human-centered design that caters to diverse learning styles and promotes accessibility for all.

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WHAT THEY SAID

"The way they explained everything with those drawings and simple language, it finally clicked for me. Now I know exactly which certifications to go for."
- Mdm Tan, aspiring florist

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Sanctuary Design is a studio where social impact meets artistry. We partner with nonprofits and compassionate brands, using design to create beauty and foster meaningful change in the world and the communities we cherish.
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